BBN: The Power of Advertising & Promotion

A group of selected boys and girls just live in a big house, spend the day eating, gossiping, playing & doing nothg serious yet everyone seems to follow every bit of it on a daily basis.

Thousands of pple talk about it everyday, they argue about it all the time on all social networks. As they do, companies, TV stations, local businesses and agencies are bagging millions of dollars.

My question is Do 237 entertainment stakeholders learn anythg frm BBN?

This is a program that carries no educational worth and or moral worth for youngsters as many critics have argued. Despite this, during the three months that the show lasts, millions exchange hands, bank accounts smile, lives are changed and so on.

Do we or have we learned anythg from this? Have we asked why a show like this will garner so much follower-ship and dedicated fan base?

Maybe we have and maybe we haven’t learned anything and maybe again our stakeholders haven’t learned a thing but just also follow the bandwagon like the rest of them. This influence and impact on the entertainment industry in Nigeria is invaluable i bet u will agree with me and it is thanks to promotion and marketing strategy.

I just hope we in 237 see behind BBN the power of Advertising and Promotion